Friday, January 16, 2009

Modus Companies

Modus develops innovative buildings with modern, cutting-edge designs that are located in urban core areas and is focused on developing architecturally unique residential and commercial projects and pushing the envelope on design. Each project is designed to meet stringent Leadership in Energy and Environmental Design (LEED®) certification requirements to promote a whole-building approach to sustainability by recognizing performance in five key areas of human and environmental health: sustainable site development, water savings, energy efficiency, materials selection, and indoor environmental quality.

Since its inception in 2004, Modus has spent the past several years exploring various types of development in order to create and define its own concept of what is desirable to the many different entities that its projects will impact. The true task of this process is to look at all of the different variables to determine which is a higher priority or a better value and weigh them all to find the perfect balance.

For example, who has the most input into the final product; the shareholder, the homeowner, the people across the street or the environment? For years Developers and Architects alike have struggled to find the right balance to please each, and then identify the right market to introduce their ideas and final product successfully.

The key however is to find the one common denominator to all concerned with which to build upon and how to define it in a simple word or term. Strangely enough this would seem to be the most difficult aspect of the process. Is the term profit? Is it location? Is it looks, is it features or perhaps style? Maybe it’s construction or the materials used. It might even be as basic as cost or location.

For Modus this process has been relatively simple because it has always been our belief that with a little creativity each component is not necessarily in conflict with or separate from the others. Whereas some believe that you have to make a choice between one and create your brand around it, Modus believes that there is indeed a way to blend them seamlessly together perfectly.

After several years of applying ideas to actual plans and eventually projects in the field, it finally became evident that there is one very simple term that encompasses all of the needs and desires of all involved, and that term is…Design!

Why? Because design can be applied to or translate to whatever is required or desirable to anything or everything impacted by the process.

For instance, a design can incorporate the right mix of resources and materials to make it sustainable and at the same time pleasing to the eye. Design can take its surroundings into account to make it blend in architecturally, environmentally and economically!Simply put everyone and everything benefits from a project that starts with intelligent and thoughtful design…